QSMP carries out mystery shopping visits in a wide variety of trade sectors, typically drawing on ‘overt’ or ‘covert’ approach methods.

Visits of this nature allow for independent assessments of levels of customer service, staff product knowledge and responses to training, overall providing an essential snapshot of standards provided and identifying training needs.

Mystery shopper visits can also be integral to staff or product incentives, in turn raising product awareness and encouraging sales uplift.