| It’s suggested that an estimated 60% of purchase decisions
are made in-store. You know that because you’ve invested time and money
in consumer research and evaluation.
You now want to be sure that product is positioned accurately and with
maximum impact at point of purchase and that all your creative time, energies
and profit margins are not about to be diluted as PoP material remains
flat-packed in the back-room.
Fully conversant in planogram compliance and implementation, QSMP account
handlers can co-ordinate tactical or long-term projects building teams
of experienced merchandisers to meet campaign requirements.
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