With a brief to distribute 500,000 samples at little or no venue cost, QSMP developed a bespoke campaign for Trebor Extra Strong Mints to raise brand awareness, increase product trial within the target audience, reposition product perception and data capture.

A combination of no or low fee locations were utilised for bandit sampling and thirteen national teams profiled to appeal to the target audience were deployed over a period of twelve days.

All staff received a face to face brief prior to implementation including details of ATL support, brand information and promotional objectives.

With sharp, consistent uniforms and enthusiastic, professional attitudes, QSMP’s field team delivered exceptional results for the client providing tangible data for future planning and reporting.