In order to maintain momentum and excitement during the high profile ‘Whassup’ campaign, themed Budweiser evenings were initiated in 150 national style bars.

QSMP was tasked to create striking internal and external PoP displays ensuring maximum impact throughout the promotion. To encourage consistency and heightened branding, each venue received a further three visits during the promotional period to audit merchandise usage and bandit teams distributed flyers, talking up the ‘Whassup’ proposition.

The campaign was a huge success, taking the well loved ‘Whassup’ television advertisements to another platform and retaining the brand message within the on trade.