During the re-branding of Interflora, a nation-wide roadshow was implemented to educate consumers of the change.

QSMP was briefed to source regional personnel suitable for taking on the guise of the flower stems featured in the high profile television advertisements.

Vibrant, confident staff were selected with an acting background and experience of similar promotions essential as their remit included an element of PR and press activity.

The human flower stems created a real buzz and talking point at the roadshows and provided a tangible, interactive element to the re-branding campaign.