ON-TRADE ACTIVATION SPECIALISTS

OUR SOLUTIONS

WELCOME TO QSMP

A specialist Field Marketing agency supporting brand owners with activation in the UK On-Trade

TELE BASED SOLUTIONS


Our team of Tele Account Managers receive detailed training in the UK on-trade, along with relevant RTM, category and brand details.
We understand the trade needs of individual on-trade businesses, what makes them tick; how to make the most of a short attention window and how to build successful buying relationships.
Working within current regulations, our sophisticated telephone and CRM systems allow us to record valuable outlet contacts, profile, segmentation and category markers to enhance outcomes for our clients.
No wonder our tele unit has been called ‘class leading’ by senior industry figures.

FIELD BASED SOLUTIONS


A flexible resource of trained field staff available nationally covering field sales, brand ambassadors, merchandisers, mystery shoppers and auditors.
Our flexibility means you can commission us for any scale - from 1 person for 1 day's work up to an on-going national salesforce.
Activity can be standalone or integrated with tele solutions and direct mail.
Proactive data management forms a key part of all our work and careful targeting helps us keep an edge over the competition
  • Multiple drink categories
  • Pints of Cask Ale

    TELEMARKETING

    Surveys, trade feedback & asset audits

    Button
  • Data Handling

    DATA MANAGEMENT

    Targeted Prospects by RTM

    Button
  • ABOUT US

    Established in 1994, QSMP is an independent Field Marketing company with a specialism in supporting brand owners looking to access the UK On-Trade in the Beer, Cider, Wines & Spirits, Soft Drinks, Tobacco, Snacks and Sundries categories.

    From our offices in the West Midlands we manage a range of tele and field based solutions aimed at increasing brand availability and activation at the point of purchase. If you need to gain:

    •    Brand penetration in the UK On-Trade
    •    Drive volume sales
    •    Enact a category development initiative
    •    Audit stocking compliance
    •    Or push trade engagement

    - then you should talk to us about your challenges and we can advise you on the best solutions from our experience.

    Also part of the QSMP group are FTA Agency Ltd and Matchless

    WHY USE QSMP?

    We work with you to come up with the very best solutions for your challenges!

    01

    ROI

    We approach our work as it we are the brand owner - looking for the best return by exploiting all angles at our disposal. After all we want to succeed and build a long term working relationship with you

    02

    Experienced Professionals

    Our Management has over 60 years of combined experience working for brewers, PubCo’s, Marketing Agencies and assorted brand owners. We understand the needs of all stakeholders.


    03

    Reporting & Analysis

    We can report daily, weekly or at coverage end as well as giving you qualitative feedback, insight and recommendations.

    We don't just accept a brief and get on with it, we work with to optimise the solution and can refine the offer or approach on an hourly basis.

    04

    An Integrated Approach

     To maximise sales outcomes we often take a multi - layered approach e.g:
    • Initial data targeting
    • Direct Mail to target set
    • Telesales to generate a new listing or Telemarketing lead
    • Field Sales visits as appropriate
    Or you can commission us just for 1 or 2 elements – we are flexible.

    WHAT OUR CLIENTS THINK

    Fuller's Brewery
    “You have been instrumental in the turnaround performance of our cask ale portfolio with in the L&T channel. The team’s tireless commitment and energy has resulted in strong growth
         for our brands (ref FTA)
    Darren Brand / Fuller's
    “Some fantastic results here under
    challenging circumstances. Please
    thank the team personally from   me– their efforts are hugely appreciated.”

    Paul Brown / Marston's
    Punch Taverns

    “QSMP carry out an excellent job”

    Danny Hawkins
    Punch Taverns
    “QSMP have delivered an excellent service on a variety of projects. Their attention to detail and due diligence has been best in class and they deliver results"

    JP Round
    Carlsberg UK
    Share by: