ON-TRADE ACTIVATION SPECIALISTS
OUR SOLUTIONS
WELCOME TO QSMP
A specialist Field Marketing agency supporting brand owners with activation in the UK On-Trade
TELE BASED SOLUTIONS
Our team of Tele Account Managers receive detailed training in the UK on-trade, along with relevant RTM, category and brand details.
We understand the trade needs of individual on-trade businesses, what makes them tick; how to make the most of a short attention window and how to build successful buying relationships.
Working within current regulations, our sophisticated telephone and CRM systems allow us to record valuable outlet contacts, profile, segmentation and category markers to enhance outcomes for our clients.
No wonder our tele unit has been called ‘class leading’ by senior industry figures.
Working within current regulations, our sophisticated telephone and CRM systems allow us to record valuable outlet contacts, profile, segmentation and category markers to enhance outcomes for our clients.
No wonder our tele unit has been called ‘class leading’ by senior industry figures.
FIELD BASED SOLUTIONS
A flexible resource of trained field staff available nationally covering field sales, brand ambassadors, merchandisers, mystery shoppers and auditors.
Our flexibility means you can commission us for any scale - from 1 person for 1 day's work up to an on-going national salesforce.
Activity can be standalone or integrated with tele solutions and direct mail.
Proactive data management forms a key part of all our work and careful targeting helps us keep an edge over the competition
B2B TELESALES
Telesales direct to the UK Pub Trade
FIELD SALES
Tactical On-Trade salesforce as required
LEAD GENERATION
Tele based leads for field follow up
INBOUND CALLS
Trade hotlines, managing inbound calls
TELEMARKETING
Surveys, trade feedback & asset audits
DATA MANAGEMENT
Targeted Prospects by RTM
ABOUT US
Established in 1994, QSMP is an independent Field Marketing company with a specialism in supporting brand owners looking to access the UK On-Trade in the Beer, Cider, Wines & Spirits, Soft Drinks, Tobacco, Snacks and Sundries categories.
From our offices in the West Midlands we manage a range of tele and field based solutions aimed at increasing brand availability and activation at the point of purchase. If you need to gain:
• Brand penetration in the UK On-Trade
• Drive volume sales
• Enact a category development initiative
• Audit stocking compliance
• Or push trade engagement
- then you should talk to us about your challenges and we can advise you on the best solutions from our experience.
WHY USE QSMP?
We work with you to come up with the very best solutions for your challenges!
01
ROI
We approach our work as it we are the brand owner - looking for the best return by exploiting all angles at our disposal. After all we want to succeed and build a long term working relationship with you
02
Experienced Professionals
Our Management has over 60 years of combined experience working for brewers, PubCo’s, Marketing Agencies and assorted brand owners. We understand the needs of all stakeholders.
03
Reporting & Analysis
We can report daily, weekly or at coverage end as well as giving you qualitative feedback, insight and recommendations.
We don't just accept a brief and get on with it, we work with to optimise the solution and can refine the offer or approach on an hourly basis.
We don't just accept a brief and get on with it, we work with to optimise the solution and can refine the offer or approach on an hourly basis.
04
An Integrated Approach
To maximise sales outcomes we often take a multi - layered approach e.g:
- Initial data targeting
- Direct Mail to target set
- Telesales to generate a new listing or Telemarketing lead
- Field Sales visits as appropriate
WHAT OUR CLIENTS THINK
“You have been instrumental in the turnaround performance of our cask ale portfolio with in the L&T channel. The team’s tireless commitment and energy has resulted in strong growth
for our brands (ref FTA)
for our brands (ref FTA)
Darren Brand / Fuller's
“Some fantastic results here under
challenging circumstances. Please
thank the team personally from me– their efforts are hugely appreciated.”
challenging circumstances. Please
thank the team personally from me– their efforts are hugely appreciated.”
Paul Brown / Marston's
“QSMP carry out an excellent job”
Danny Hawkins
Punch Taverns
“QSMP have delivered an excellent service on a variety of projects. Their attention to detail and due diligence has been best in class and they deliver results"
JP Round
Carlsberg UK
